The Gigi (Boglioli Brothers) – A New Vision of Italian Style - A Modern Take on Classic Menswear

Created by Pierluigi and Mario Boglioli, The Gigi was born from a passion for innovation and freedom within Italian tailoring. After their success with Boglioli, the brothers launched The Gigi as a bold reinvention of classic menswear — a line that celebrates creativity, texture, and individuality.

Their motto, “Don’t look back,” defines the brand’s identity. The Gigi breaks conventions by using soft, unstructured tailoring combined with unique fabrics and subtle patterns. Jackets are designed to feel natural and relaxed, yet maintain a refined silhouette that’s unmistakably Italian.

The color palettes and materials often nod to vintage inspiration, yet the overall aesthetic feels effortlessly modern. It’s for the man who appreciates craftsmanship but isn’t afraid to stand out. At McQFashion, The Gigi adds a touch of modern sprezzatura — a confident, effortless form of style that only true Italian design can deliver.