Ten C: Jackets Built to Last a Lifetime
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In a world where fashion often feels disposable, Ten C stands apart with a philosophy rooted in permanence and authenticity. Founded by former Stone Island designer Paul Harvey and Alessandro Pungetti, Ten C focuses exclusively on outerwear — creating jackets that are not just seasonal pieces, but long-term investments meant to be lived in and worn for decades.
The Philosophy of Forever
The name “Ten C” is derived from the classic children’s story The Emperor’s New Clothes, highlighting the belief that true value is not about appearance alone, but about what endures. Each jacket is designed with the idea that it will grow with its owner, shaping itself over time through wear, weather, and life’s experiences.
The Materials That Make the Difference
At the heart of every Ten C piece is the OJJ fabric (Original Japanese Jersey) — a unique material developed in Japan that is both incredibly durable and highly adaptable. Unlike typical outerwear fabrics, OJJ molds to the wearer’s body and softens with age, much like raw denim or leather. This makes every jacket deeply personal, telling the story of its journey over time.
Versatility Through Design
Ten C jackets are designed to be functional, minimalist, and versatile. With interchangeable linings and modular details, they transition easily from autumn’s chill to the depths of winter. The clean silhouettes ensure they pair seamlessly with both casual and refined outfits, making them essential staples in a modern wardrobe.
Beyond Fashion, Toward Legacy
What sets Ten C apart is not only the craftsmanship but also the philosophy of longevity. These are not jackets you replace every season — they are jackets you keep, cherish, and pass on. Each piece embodies a story of durability, responsibility, and timeless Italian design.
At McQFashion, we proudly present a curated selection of Ten C jackets, perfect for men who value style that stands above trends. With Ten C, you’re not just buying outerwear — you’re investing in a garment that will journey with you through the seasons, year after year.