Slowear: Italian Craftsmanship Redefined

The Slowear Fashion Group, founded in Venice, is more than a label—it is a collective of specialist brands that embody the Italian way of dressing: effortless, elegant, and built to last. Slowear celebrates timeless menswear by combining modern innovation with heritage craftsmanship.

Incotex – The Masters of Trousers

Since the 1950s, Incotex has been redefining what men’s trousers can be. Known for perfect fits, premium fabrics, and refined details, Incotex chinos and dress trousers are versatile staples that move seamlessly from office to evening. Their understated sophistication makes them a cornerstone of every modern wardrobe.

Zanone – Innovative Knitwear

Zanone is where tradition meets technology. Renowned for high-quality knitwear, Zanone experiments with advanced fibers and unique treatments to deliver sweaters, polos, and cardigans that balance comfort with elegance. Lightweight yet durable, their knitwear is ideal for layering and year-round style.

Glanshirt – The Refined Shirt

Shirts are at the heart of menswear, and Glanshirt excels in creating versatile pieces that work for both formal and casual occasions. Crafted with precise tailoring and breathable fabrics, Glanshirt designs embody understated Italian charm—clean, refined, and effortlessly stylish.

Montedoro – Functional Outerwear

Outerwear is about both protection and presentation. Montedoro specializes in jackets and coats that combine smart silhouettes with functional details. From lightweight field jackets to elegant overcoats, Montedoro ensures that style is never compromised by practicality.

The Slowear Philosophy

Together, these brands form Slowear’s philosophy of “durable fashion”—garments designed to last beyond passing trends. Each piece reflects a commitment to quality, sustainability, and timeless design. At McQfashion, we bring you a curated selection of Slowear items, allowing you to experience Italian style at its finest.

Discover the elegance of Slowear—crafted to be worn, lived in, and appreciated for years to come.